TikTok is introducing a fresh option that allows them to reduce the volume of AI-created videos appearing in their streams. This move comes as the company revealed that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a widespread release. This development aligns with a rise in AI content, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A significant portion of this output is classified as low-quality AI content, a phrase for substandard, factory-style content that is typically illogical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, including digital art to informative clips, and we want to offer the community the option to see more or less of that, depending on their own likes,” said a spokesperson.
AI on the Platform
The service disclosed that there are now over a billion videos on its service labeled as AI-generated. Collectively, over 100 mn videos are submitted to the service every day, making clips made by AI a relatively small portion of its total content library.
User Control Features
Users will be in a position to reduce or increase the volume of AI content they watch by accessing the topic control setting in the platform and choosing “AI-generated content”. Additional categories that currently be controlled under the tool include news, clothing, beauty, and choreography.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to label convincing AI-generated content, and it prohibits malicious fake videos of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Furthermore, the service will from now on add an artificially created label to content made using its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This step is designed to help prevent users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is additionally establishing a two million dollar awareness program for professionals and groups to create informative material about ethical AI use. This program will support charitable organizations dedicated to training programming and robotics.
Content Safety Approach
The platform has supported its safety measures, following controversy over intentions to lay off a large number of content moderators in the United Kingdom. The company is planning to cut a significant number of roles in its trust and safety team in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but automated tools can protect employees by removing the most harmful content before it gets reviewed by people. The platform reported a notable drop in shocking and graphic content handled by safety staff over the past year due to reliance on its machine learning processes.
It is vital to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”
